Pynch Unveil Second Single “How You Love Someone” With Official Video From Upcoming Album “Beautiful Noise”

London’s Pynch shared their nostalgia laden music video for the second single How You Love Someone to YouTube and social media on Tuesday August 26th, 2025. The new single is the second off of their forthcoming sophomore full-length studio album Beautiful Noise which is set to release on October 3rd, 2025 via Chillburn Recordings.

The new music video is true indie grit directed in careful detail by Macgregor Marshfield. Every bit of the video was filmed entirely on Hi8 which feels reminiscent of more innocent times and lends a hand to the authenticity and impact of the new track. The band had previously released their debut single Post-Punk / New Wave on July 23rd in addition to announcing the upcoming effort.

Beautiful Noise weighs in at ten tracks and is currently available for pre-order as a signed translucent heavy-weight vinyl on Pynch’s bandcamp page, limited to 250 signed copies. Pynch will begin touring this autumn with dates around the U.K. beginning at Gullivers in Manchester on October 11th. Additional details on ticket pricing, venues, dates and more are available on Pynch’s website.

Watch the fresh music video for Pynch’s new single How You Love Someone below courtesy of Chillburn Recordings and Pynch. Alternatively, stream it on your platform of choice here.